MEC China wins two new clients
11 March, 2010
Candy Group and Chrysler assigned media planning and buying to MEC China
Mediaedge:cia (MEC), a leading media agency (www.mecglobal.com
), today announced that the Candy Group, world leader in the household appliance industry from Italy, has appointed MEC China as its media agency to build the brand for its Candy washing machines in China. The company aims to launch major campaigns in 2010 by capitalizing on the growing domestic demand, especially in the private property sector. Candy Group is an existing MEC network client.
Candy Group entered China in July 2006 after acquiring a majority shareholding in the local Jingling Electrical Co., which manufactures washing machines.
Chrysler have reassigned MEC as their media agency for China. After being with Zenith for a year, Chrysler has moved the planning and buying assignment for Chrysler, Dodge and Jeep back to MEC.
MEC had previously worked for Chrysler in 2007 following the split of the Daimler Chrysler business in China. The Chrysler parent company made the decision to consolidate the Chrysler business back to the MEC / GroupM family.
Michelle Ko, President of MEC China: "We are delighted to extend our relationship with these two prestigious brands into China, it's clear evidence of the consistent service quality we offer to our clients around the MEC network". For more information, please contact:
Swee Lynn Chong
Corporate Communications firstname.lastname@example.org
DID: +8621 2307 7701
Fax: +8621 2307 7706 About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.
To find out more go to www.mecglobal.com