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Brother Europe appoints Grey London

11 March, 2010

LONDON — Brother International Europe (BIE), the company which represents the European operations of global office technology brand Brother, has confirmed that it has appointed Grey London to lead the creative for a major product launch campaign to commence later this year.
Brother Europe worked in conjunction with AAR to select a suitable creative agency to fulfill a pan-European project brief. The multi-channel campaign is expected to roll-out across Europe later this year.

Antony Peart, Advertising and Communications Manager for Brother Europe comments: "We are delighted to have appointed Grey to work with us in developing this important campaign for Brother in Europe.

“We selected Grey on the basis of their creative ideas and our confidence in their ability to deliver a campaign which will deliver at both a trade and consumer level across a number of channels.”

Chris Hirst, CEO of Grey London comments: "Brother is a brand with real ambition; in a busy and unimaginative category we are really excited at the opportunity to help them set the agenda."

Full details of the project brief and budget are not confirmed.

Grey London Contact
Claire Ballard
Direct Line: 020 3037 3003
Mobile: 07956 394 886  

About Grey London
We are 200 people, drawn from different marketing and media backgrounds, working together in a wonderfully open environment in Holborn, London. We do the lot: multi-channel, integrated, online, offline, above, through and below the line for a wide range of clients including Honda, P&G, GlaxoSmithKline, IPC Media, the British Heart Foundation, Dairy Crest and Samsung.

We don’t believe in agency positionings. We do believe in making our clients both successful and happy. We believe we're better than most agencies at listening to what clients really want. Which means we're better at understanding the problem and getting to the most exciting and effective answer.

Notes to editors
• In February 2010 Brother International Europe (BIE) confirmed it was working in conjunction with AAR to appoint a media agency to support the same project. This process is still underway.

• BIE represents the combined European operations of Brother – the global manufacturer of printing, labeling and sewing equipment. BIE is headquartered in Manchester, UK.

For further information:
Suzanne Judge 07936 410 933,

Acrobat Document grey_pressrelease_brother_mar10_guid8454fbf9706040.pdf

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