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Compete and Omniture partner to provide complete picture of online effectiveness

3 March, 2010

Integration of competitive benchmarking data brings new insights and actionability to Omniture customers

SALT LAKE CITY, Omniture Summit 2010Compete, a Kantar Media company , today announced a partnership with Omniture, an Adobe company and a leading provider of online business optimization software, to help marketers more efficiently analyze and take action on new online insights. By integrating Compete’s Web-wide competitive intelligence data with Omniture’s deep Web site analytics, the partnership puts the information marketers need to better develop, optimize and monetize Web sites at their fingertips.

Web analytics data excels at providing marketers with a deep understanding of what visitors do on their sites. However, the insights can be greatly enhanced with visibility into to how consumers behave on competitive Web properties. In addition, companies often lack any competitive or industry-level data against which they can benchmark their own online site performance. The Compete-Omniture partnership integrates Compete’s leading panel-based digital measurement capabilities with Omniture’s robust site-centric insights.

“Companies can more fully benefit from online marketing when their Web analytics data is complemented with the consumer behavior that is occurring on competitive sites,” said Stephen DiMarco, chief marketing officer at Compete. “By enabling a comprehensive view of performance across both owned and competitive Web properties, our partnership with Omniture elevates the Web analytics to an even more strategic asset within the marketing function.”

“The Omniture Online Marketing Suite was conceived from the beginning as an open platform able to integrate data from industry-leading partners like Compete to give customers ever more valuable and actionable insights,” said Aseem Chandra, vice president of product marketing, Omniture Business Unit. “Integrating Compete’s rich competitive intelligence and Web trend data into SiteCatalyst will help customers better identify their strengths and weaknesses and adjust their online marketing strategies accordingly.”

Joint Omniture Site Catalyst and Compete PRO Enterprise customers can now use a simple, wizard-based interface to populate Omniture’s Site Catalyst offering with their Compete PRO Web site portfolios. The integrated dashboard will pull data from Compete PRO’s database of one million Web sites, integrating competitive Web analytics within Site Catalyst. The joint solution makes it faster and easier for companies to interpret the performance of their Web properties in the context of their competitors’ performance, spot opportunities and mitigate marketing challenges.

Media Contact
Gretchen Bender
Greenough Communications

About Compete and Kantar Media
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database—the largest in the industry—makes the Web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit, or to join the conversation visit

Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at

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