WPP Digital’s Media Innovation Group anounces key executive promotion

28 June, 2010


Brian Lesser promoted to SVP, GM The Media Innovation Group

NEW YORK — The Media Innovation Group, today announced the promotion of one of its top executives to a new leadership role. The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital media.

The MIG uses its proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. B3, the MIG’s digital advertising optimization product, is the leading agency tool for acquiring and optimizing display advertising. ZAP, the MIG’s integrated advertising and analytics tool, gives advertisers unprecedented visibility into the performance of digital advertising campaigns.

Brian Lesser has been promoted to Senior Vice President and General Manager of the Media Innovation Group. He is responsible for the development of new technology and media products for advertisers and agencies. Prior to his current role, Brian was Vice President, Product Management and Director of Product Marketing at 24/7 Real Media. He has over 15 years of experience in advertising and technology.

“The promotion reflects the company’s commitment to creating a strong team of highly experienced and able professionals,” Brian Lesser said. “I am honored and thrilled about the announcement and remain focused on continuing to drive efficiency in a highly-fragmented market.” “Our focus is on adding value to advertisers and quality publishers through data and technology.”


About the Media Innovation Group
The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital media. The MIG uses its proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. ZAP, the MIG’s integrated advertising and analytics tool, gives advertisers unprecedented visibility into the performance of digital advertising campaigns. B3, the MIG’s digital advertising optimization product, is the leading agency tool for acquiring and optimizing display advertising. With offices in New York and London, the MIG operates across North America and Europe. Please visit www.themig.com for more information. For more information, please visit www.themig.com

Contact
info@themig.com | +1.866.460.0033 | www.themig.com

Acrobat Document mig_pressrelease_lesser_jun10_guiddeb8330ba0ab4585.pdf


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