MEC Canada awarded SPC Ardmona

28 June, 2010

Australian Fruit Packaging Company Awards Agency All Media Duties For Newly Re-launched Brand

TORONTO — MEC, a leading media agency, announced today that it has been awarded the media buying and planning duties for SPC Ardmona, an Australian based fruit packaging company. The appointment is effective immediately.

SPC Healthy Option - previously branded Austral Healthy Option - has been present in retail stores in Canada since 2008. SPC Healthy Option is a healthy, preservative-free fruit snack, packed in juice (from concentrate).

Tracy Bellamy, Managing Partner of MEC Canada will be the client leader, based in Toronto. Previously media services were handled in-house.

"We love the challenge of launching and growing new brands,” said Bruce Neve, President of MEC Canada. “We have great ideas across paid, owned and earned media and look forward to creating real momentum for SPC Healthy Options both in-store and at home'.

For more information, contact:

Christina Fotinelli

About MEC
We deliver value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics & insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning

Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at  
About SPC Ardmona
SPC Ardmona is Australia's premier fruit & vegetable processing company, and can trace its origins back to 1918. It is a subsidiary of beverage giant, Coca Cola Amatil.

Globally, SPC Ardmona is engaged in international operations with a history of sustained growth in Australia, North America, Asia and Europe. SPC Ardmona has been operating in Canada since 1972 as part of the Austral International trading company, with the SPC Healthy Option and the Austral Healthy Option brands.

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