Kantar Video announces key hires for the launch of Videolytics
28 June, 2010
Tier-one management team to spearhead industry-wide rollout of Kantar VideolyticsTM Online and Mobile Video Syndication, Tracking and Optimization Platform
NEW YORK —
Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced their expanded executive management team. The team has been hand-selected for their expertise in technology-enabled, marketing-driven digital media businesses and are to lead the global, industry-wide rollout of the VideolyticsTM
online and mobile video syndication, tracking and optimization platform.
Joining Kantar Video in the role of Senior Vice President, Business Development is Keir Walton, formerly EVP of WPP’s world-leading sponsorship, promotional partnership and branded entertainment subsidiary IEG. Walton has strong experience in senior leadership roles within both large agencies and boutique firms, where he has helped leading brands leverage specific disciplines within the marketing mix to engage key audiences. In his role at Kantar Video, Walton is responsible for connecting agencies and their brands with VideolyticsTM
powerful new solutions to maximize the impact and effectiveness of online and mobile video campaigns.
Anne Drake joins Kantar Video as Senior Vice President, Analytics & Research. Formerly SVP, Product Management at Kantar Media | Audiences, Anne possesses extensive experience in the measurement and analysis of emerging media including set-top box data, interactive television and addressable advertising. In her role at Kantar Video, Anne is responsible for designing a comprehensive set of analytics and optimization tools while working with other Kantar business units to integrate online and mobile video insights into their own product suites.
Joining Kantar Video in the role of Evangelist is Jamison Tilsner, formerly COO of Tubefilter, a leading authority in online entertainment and co-founder of the Streamy Awards and the International Academy of Web Television. In his role at Kantar Video, Tilsner is responsible for contextualizing and advocating on behalf of its efforts in online and mobile video. In this capacity, he will also facilitate business development activities relative to content creators, content distributors and other members of the video ecosystem.
Also joining the business development team is Andrew Chang. Chang brings to the company vast experience as a digital media strategist and entrepreneur. Most recently, Chang served as an advisor to startups such as DashMob and Looxii. He was the founder of Rogue Media, a digital media company focused on developing and operating digital properties including ad-supported and eCommerce websites and has also served as Senior Manager, Customer Insights and Strategic Research at 360i.
Andrew Cheng joins Kantar video in the role of Platform Manager, with responsibility for defining and developing the client user experience for the VideolyticsTM
platform. Most recently, Andrew served as Director of Advanced Analytics for Kantar Media | Audiences, where he played a pivotal role in developing software, functionality and analytics integrating linear and non-linear set-top box data. Andrew brings to Kantar Video a wealth of knowledge in the area of TV audience research that will aid the company in bridging the gap between traditional and emerging media analytics.
In the role of Marketing Manager is Trevor Wolfe, whose responsibilities include developing and coordinating the business unit’s communications, advertising, market analysis, client relations management, and thought leadership activities. Wolfe comes to Kantar Video from Kantar Media, where in his role as Digital Project Manager he helped with the transition and rebranding of TNS Media’s North American operations (TNS Media Intelligence, Media Research, Compete, Cymfony, MARX, CMAG, SRDS) to Kantar Media. He was also a member of the Kantar product innovation team responsible for the conception and building of Echo Video, a comprehensive viral video measurement solution.
The management team will report to Kantar Video CEO, William A. (“Bill”) Lederer. Mr. Lederer is an established digital media and technology senior executive contributing extensive experience gained in both entrepreneurial and established companies in video, internet, TV, mobile, advertising/marketing and information services including leadership roles at Kantar Media, TNS and Getty Images. Most recently, Lederer served as Chief Operating Officer, Kantar Media Audiences North America, and Global Chief Development Officer, Kantar Media Audiences.
Kantar Video’s innovative VideolyticsTM
online video platform is currently in private beta, with launch the public beta expected in Fall 2010. About KANTAR Video
Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar VideolyticsTM
online and mobile video advertising and program platform will offer content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar VideolyticsTM
is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com
. About KANTAR
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com
. About WPP
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 138,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com