Grey Group Singapore strengthens relationship with ESPN STAR Sports
24 June, 2010
Secures Two Regional Accounts – ESPN HD and ESPN PlayerSINGAPORE
— Grey Group Singapore has been assigned the regional creative duties for ESPN STAR Sports’ two new offerings – ESPN HD and ESPN Player.
ESPN HD is Asia’s first 24-hour sports channel showcasing the best sports content and action in a format which enhances viewers’ overall experience, while ESPN Player is an online sports television service that will provide sports fans a wide variety of content to choose from and will give them an opportunity to watch sports live and on an on-demand basis. The move extends Grey Group Singapore’s relationship with ESPN STAR Sports after the agency secured the ESPNEWS account in South East Asia last year.
Grey Group Singapore was awarded the two additional accounts without a pitch. Through-the-line campaigns developed by the agency are targeted for concurrent launch in July, first rolling out in Singapore followed by other markets in Asia.
Paras Sharma, ESPN STAR Sports’ Senior Director of Marketing and Corporate Communications, said: “We are pleased to continue working with the team at Grey Group Singapore who is as passionate and excited as we are about our brands and the bond we share with sports fans.”
Subbaraju Alluri, CEO of Grey Group Singapore, commented: “Two fantastic channels have given us terrific creative opportunities. I am confident the two campaigns when rolled out will certainly create a huge buzz in the market place.”
The agency currently handles the ESPN, STAR Sports and ESPNEWS brands.About Grey Group
Grey Group ranks among the largest global marketing communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP. “Famously Effective since 1917”, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries. More information about Grey Group Asia Pacific is available at www.greygroupasiapacific.com
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Grey Group Asia Pacific
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