Miller, Perry, McTear and Law launch hybrid creative agency True Worldwide
18 June, 2010
Neil Miller and Chris Perry, the former Joint CEOs of Razorfish London, have teamed up with Tony McTear, the ex-Creative Director of Fallon, and TBWA’s Head of Planning, Simon Law. Together, they’re launching a new hybrid creative agency, called True Worldwide.
The agency sets out to unite the worlds of advertising, digital and technology in equal measure. The technology part is a set of new tools, built by an in-house team in Seattle, that provide a unique insight into customer behaviour at every stage of campaign development and measurement.
Chris Perry and Neil Miller originally founded one of the first digital shops in London in 1995, called DNA, which sold to Avenue A/Razorfish in 2005. Following that, they were joint CEOs of Razorfish London, winning numerous digital awards and working on major brands like Audi, O2, NSPCC, Oxfam and McDonald’s. McTear's pedigree is AMV, BBH, TBWA and Fallon, producing award-winning campaigns like Levi’s Twisted, Sony Playstation Mountain, Orange, Lynx and Club Med. Simon Law was Head of Planning at TBWA and previously spent five years out in San Francisco at Goodby Silverstein & Partners, where he led the planning team on HP globally.
Chris Perry said “We set out with a blank sheet of paper to create an agency that helps clients get closer to their consumers and to deliver an unfair share of attention for their brands.”
McTear observed: “It’s interesting to see how agencies are trying to battle each other for ownership of both advertising and digital spend. The smart money has to be on finding ideas that transcend both channels and the right balance of people from the start to make it all work together.”
Owned by the founders and WPP, the agency launches in London, with plans to create a network for global clients. Contact
Joint CEO Chris.Perry@true-ww.com
+44 (0)20 7543 4882