The Brand Union Hamburg wins three iF communication design awards 2010

10 June, 2010

HAMBURG — In the 2010 iF communication award competition The Brand Union Hamburg received total of three awards in different categories. In the category "packaging" two entries for OSRAM were awarded: "LEDs DECO“ and "OSRAM Torches“. The creative live experience project „Designlabor 25|25“ was awarded in the crossmedia category.

The awards reflect the recognition of the jury for the holistic design concepts which were
devoloped by The Brand Union for the innovative LED technology. "OSRAM is a great
example of visionary product ideas which go hand in hand with innovative design concepts. It
is really fascinating to work for such a successful and forward-thinking brand as OSRAM.
The current iF awards are the crowning glory for us“, says Alexander Schubert, CEO of The
Brand Union Hamburg. For the relaunch of OSRAM Torches the classic torch range was
upgraded with the exclusive LED line, which is a perfect harmony of form and function. The
design of LEDs DECO presents the product as the hero, with simple iconography and sparse
light effects.

The third award, for the project "Designlab 25|25" was assigned for a multi-media live event
which promoted the value and inspirational qualities of design via different communication
channels, in real life as well as traditional and social media. The movie of the project can be
viewed at

For this year’s iF communication design award 1,687 design works from 26 countries were
presented to the jury. Out of the winners, the 30 best works (the iF gold awards) will be
announced within the award ceremony on September 3 in the BMW World Munich.

About the Brand Union
The Brand Union is one of the world’s leading brand strategy and design agencies with 19 offices in 18 markets. The Brand Union is a WPP company, one of the world’s leading communications service groups.

The Brand Union Hamburg delivers its expertise in the areas of packaging design, corporate design, brand strategy, naming and digital branding. Clients include: Beiersdorf, Gerolsteiner, Henkel, Kühne, Mars, Philip Morris, Teekanne, Unilever und Vodafone.

The Brand Union
Karen Schulze
T +4940-899 04-125

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