Ogilvy China exhibits "Generational Mash-up" at O Gallery

10 June, 2010


The development of sculpture in China over the past 60 years

BEIJING
— A diverse group of media, artists, and art enthusiasts gathered at Ogilvy & Mather tonight for the unveiling of the O Gallery‟s latest art exhibition, “Generational Mash-up”. O Gallery is the creative agency‟s purpose-built art gallery located in the reception area of its Beijing office.

Returning curator Mr. Tsungwoo Han orchestrated the new exhibit which proudly showcases the beauty of sculpture. Focusing solely on the medium, Ogilvy brought together six eclectic artists to present a diverse range of work representing the decades from the 50s to 80s – taking viewers on an inspirational visual journey through the development of sculpture over the past 60 years.

From Bulgarian master sculptor Maryn Varbanov channeling China circa 1950 to Professor Zhang Weir of the Chinese Academy of Art (60s), from the renegade Unmask trio (70s) to Geng Xue‟s post-80s Jelly Generation aesthetic. Each piece of sculpture was selected to represent the artistic spirit of the artist‟s generation. Proving that one medium is anything but limited, this year‟s showcase takes the “mash-up” concept beyond timelines and features works incorporating a range of materials with rich colors and textures woven amongst both the trendy and the classic, the arbitrary and the profound. Professor Zhang and Unmask were onsite at the O Gallery to speak to the audience about their inspiration and creative process.
“We are delighted to host this very special O Gallery dedicated to the art of sculpture. The aim of the O Gallery has always been to create a platform for discovering and fostering a diverse group of talented artists. This year we hope to also shine some light on the art of sculpture,” said Shenan Chuang, CEO of Ogilvy & Mather Greater China.

“Since its inception six years ago, this is the first time we have concentrated solely on one medium. We view it as a modest contribution to the development of the Chinese art market which can only continue to thrive with the support and encouragement of the broader society,” added Chuang.

Since its establishment in September 2005, O Gallery has been a platform for discovering and fostering a diverse group of young talents from Mainland China, Taiwan and Hong Kong. Many of the artists that have showcased their work at O Gallery over the years have seen their careers and reputations blossom; six artists were even named among Hi Art‟s „Top 20 Young Artists List‟ in September 2007.

“Generational Mash-up” will be on display at O Gallery until the end of September 2010.


For photos or more information, please contact:
Sarah Guldin
sarah.guldin@ogilvy.com  
Tel: (8610) 8520 6552

About Ogilvy & Mather Group China
Ogilvy & Mather Group China (http://www.ogilvy.com.cn) is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency‟s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.
Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 495 offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.

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