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Millward Brown names Tim Wragg CEO - Europe

8 June, 2010

NEW YORK — Millward Brown, a global leader in brand, media and communications research, today announces the appointment of Tim Wragg to the new position of CEO – Europe.

Last year Millward Brown announced the integration of its UK and Ireland business with its Mainland European operations. These changes included the formation of a pan-European board. The reorganization has proven to be very successful, delivering a marked improvement in collaboration across the region and in business performance. As a result, Millward Brown is further combining its business functions across the European region.

Tim Wragg was previously UK and Ireland Managing Director and a member of the European board with responsibility for media, digital, marketing, marketing sciences and healthcare. In his new position he will be responsible for ensuring a strong focus on client relationships and facilitating a faster pace of growth for Millward Brown in Europe.

Supporting Tim on the European Board will be:

• Juan Ferrer-Vidal – Chief Operating Officer
• Krzysztof Kruszewski – CEO of Developing European Markets
• Cath Booth – Chief Client Officer
• Elizabeth Brownhill – Chief Financial Officer
• Dan White – Chief Marketing Officer
• Paul Kessels – Director of Operations

Eileen Campbell, Global CEO of Millward Brown says: “These changes continue to support the growth and development of our pan-European business, enabling us to better meet the needs of our clients. Tim has proven himself to be a true leader who is committed to the success of the whole of Europe. I value his energy, commitment and counsel and am confident that he will lead our European business to even greater success in the future.”

Miquet Humphryes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179 (E)  

Dominic Harders, Senior Marketing & Communication Manager, Europe
(T) +44 (0) 1926 826455 (E)

About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight division.

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