Helena Snowdon named new Marketing Director for Maxus Worldwide

2 June, 2010

NEW YORK — Helena Snowdon has been named marketing director, a new position, for Maxus Worldwide, the award-winning GroupM agency network, it was announced today.

The announcement was made by Maxus Global CEO Kelly Clark, who said Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency’s Worldwide Business Development Director, Karen Kaufman, on new business development and pitch coordination, especially for pitches run out of Europe.

Snowdon will be based in London and will report to Clark. Her appointment is effective June 8.

Maxus is one of four global WPP media and marketing agency networks within GroupM, along with MEC, MediaCom, and Mindshare.

“Helena’s appointment is a major commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media,” Clark said in making the announcement. “I’m delighted she’s joining us. She’s smart, fun to work with, and gets things done. She will fit right in here.”

Snowdon’s background includes almost five years on the global new business team at sister agency Mindshare Worldwide in London, where she worked on business development, marketing, knowledge management and brand communications. Most recently she was Global Head of Marketing and Communications for Omnicom agency PHD in London.

A photo of Helena Snowdon is available on request.

John Wolfe
Office: +1 212 297 7160
Cell: +1 914 659 8663

Maxus is a global communications consultancy that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,000 people in 40 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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