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Tatiana Nikulshina to lead PBN’s Moscow office

26 July, 2010

Rejoins PBN after Four Years Heading BBDO’s Pleon PR Agency 

MOSCOW — Tatiana Nikulshina, one of Russia’s top strategic communications executives, is rejoining The PBN Company as Senior Vice President and Managing Director. She will lead The PBN Company’s Moscow office, the firm’s largest with a full-time staff of 35 professionals, and act as strategic advisor to its international and Russian clients.

Nikulshina was also appointed to The PBN Company’s corporate Executive Committee. Headquartered in Washington DC with owned offices in Kyiv, Almaty and Moscow, PBN is an equity brand in WPP Group, the world’s largest marketing and communications company.
Nikulshina, 37, is a pioneer in the development of Russia’s marketing, financial, corporate and crisis communications industry since 1993. CEO’s from organizations as diverse as Basic Element, TNK-BP, Russian Federal Service on Financial Markets, Baltika, Barclays, Dunkin’ Donuts and McDonald’s have relied on Nikulshina’s strategic counsel, crisis experience and personal media and public speaking coaching.

“Tatiana’s creativity, team leadership, coalition building abilities and coolness under fire have earned her reputation as “Russia’s First Lady of Communications,” said PBN Chairman & CEO Peter B. Necarsulmer.

“Even when Russia was wilder than the Wild West, Tatiana proved that PR could be practiced here with real results at the highest professional and ethical standards. No one is more qualified to lead PBN’s largest office today and into the future,” Necarsulmer added.

This is a return engagement for Nikulshina. She served in senior positions at The PBN Company from 1998-2006, including Vice President for Client Services. Over the past four years she created and directed Pleon, BBDO Group’s successful PR agency in Russia. Earlier she managed public relations for Xerox in Russia and financial and corporate communications for Grant and then Creditanstalt-Grant Investment Company.

“The Russian economy is on a solid growth trajectory and I look forward to rapidly expanding the PBN business and providing my expertise and insights to the firm’s top-tier Russian and international clients,” Nikulshina said. “PBN has been and continues to be the industry leader in strategic communications in Russia and the CIS, setting the highest industry standards for others to live up to.”

Two other top PBN executives also recently rejoined the firm after serving in senior public affairs and communications roles with major Russian and international organizations. Alexander Kravtsov rejoined the company from Basic Element in 2009. Senior government relations specialist Alexey Brevnov returned to PBN in March 2010 as Director of the firm’s healthcare practice following several years with GlaxoSmithKline and Akrikhin Pharmaceuticals.

Igor Tolkachev
+7 495 775 0077  

About PBN
The PBN Company ( is the leading international strategic communications firm specializing in Russia and the CIS. An equity brand of WPP Group (, the firm was established in Moscow in 1991. Clients of PBN include Bank of America Merrill Lynch, BP, Citi, CyberPlat, Enel, Megafon, Institute of Contemporary Development, New Economic School, Nord Stream, PricewaterhouseCoopers, Russkiy Mir, SABMiller, Sibur, Statoil and several global leaders in retail, mining and IT.

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