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Millward Brown names members of global Neuroscience Practice

13 July, 2010

NEW YORK — Following the establishment earlier this year of a Neuroscience Practice, Millward Brown, a global leader in brand, media and communications research, today announces its full global neuroscience team.

The practice has been established by Graham Page following six years of R&D into the application and benefits of applying neuroscience to marketing. Graham is supported in his global role by Nikki Westoby, who holds a Ph.D. in Cognitive Neuroscience. The team has now expanded to ensure that neuroscience solutions are available to clients all over the world. Members of the team are:

North America
Barbara O’Connell is based in Connecticut and brings 14 years of Millward Brown experience to the team. She has a Ph.D. in Experimental Psychology and has experience in using neuroscience in measurement.

Pawel Ciacek was a founding member of Millward Brown’s Polish business and leads the innovations function in Poland.

Iwona Kolodziejczyk has previously worked as a neuroscientist and has a Ph.D. in biology, specializing in psychophysiology. She has focused on neuroscience solutions since joining Millward Brown Poland two years ago.

Africa, Middle East and Asia Pacific
Andrew Jerina “AJ” has worked at Millward Brown since 2005 in both the UK and India and has extensive experience of research in developing markets.

Latin America
Luis Gabriel Mendez is an experienced pharmaceutical researcher. He manages Marketing Sciences and is a member of the Innovations team in Mexico, as well as part of the global Neuroscience Practice.

Graham Page, Executive Vice President, Neuroscience Practice said:
“It is fantastic that we have a group of individuals who are highly-qualified in both market research and neuroscience joining the practice. The core ethos of the team is to integrate neuroscience and established research tools. This group will equip Millward Brown to deliver that additional, relevant insight to clients globally.”

Eileen Campbell, Millward Brown’s Chief Executive Officer, indicated that the growing resource commitment to the Neuroscience Practice is a reflection of keen client interest. According to Ms. Campbell: “The Neuroscience Practice has excited and intrigued our clients by providing new understanding of how brands engage consumers emotionally. We’re delighted to be able to break new ground in consumer insights.”

Miquet Humphryes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179 (E)

About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

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