Alan Hodge named new Trading Director for Maxus Worldwide
13 July, 2010
— Alan Hodge has been named Trading Director for Maxus Worldwide, a new position with the rapidly expanding and award-winning GroupM global media agency, it was announced today.
The announcement was made by Maxus Global CEO Kelly Clark, who said Hodge will manage the agency’s media buying commitments, participate in new business efforts, and work with Maxus and GroupM teams across all key markets to ensure delivery of agency services. He also will represent Maxus to the media auditing companies and key media owners, in consultation with GroupM.
Hodge will be based in London and will report to Clark and to Juergen Blomenkamp, the global head of GroupM Trading, to ensure communication and alignment between the agency and GroupM on all trading activities. His appointment is effective September 1.
Maxus is one of four global WPP media and marketing agency networks within GroupM, along with MEC, MediaCom, and Mindshare.
“I am delighted that Alan is joining us,” Clark said in making the announcement. “He has great experience and relationships that will help our clients get the most for their media investments. We’re looking forward to having him as a partner as we continue our company’s development.”
Hodge is already part of the GroupM family where he currently serves as GroupM EMEA Trading Director. In that role he works extensively with clients including Fiat, Chrysler, and Universal Pictures among others. He previously worked with Mindshare in a senior trading role and before that held senior sales positions at ITV, the UK's largest commercial TV company.
A photo of Alan Hodge is available on request. ABOUT MAXUS
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 50 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices. ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. MEDIA CONTACT