Millward Brown names Jorge Alagón Head of Global Innovations

7 July, 2010

NEW YORK — Millward Brown, a global leader in brand, media and communications research, today announces the appointment of Jorge Alagón to Head of Global Innovations.

Jorge has over 20 years’ experience in brand strategy, positioning and communications optimization. Previously, Jorge ran the Millward Brown Optimor consulting practice and the Marketing Sciences team at Millward Brown Latin America.

Gordon Pincott, Chairman, Global Solutions said:

“Jorge is a hugely welcome addition to the Global Innovations team and brings a strong background in marketing sciences, which is key as we work to further link our analytic approaches more closely to financial outcomes. Jorge joins at a very busy time for the team which currently has a key focus on developing new brand, tracking and digital solutions.”

The global innovations function invests millions of dollars each year in improving Millward Brown’s ability to help companies build strong brands This investment has recently led to Millward Brown being the first major research company to establish a Neuroscience Practice, which Jorge’s predecessor, Graham Page has been appointed to run. Another recent launch by the team was the Creative Viral Potential pre-testing metric, which helps agencies and marketers predict viral success prior to launching an ad or online video.

Jorge Alagón commented:

“It is an honor and a challenge to take this role. Plenty of innovations are now being driven by emerging markets and must be created with a global mindset, but tailored locally. Using digital tools and state of the art analytic techniques we can provide simple yet actionable findings that empower our clients to build better and stronger brands.”

Prior to joining Millward Brown in 2002, Jorge worked at JWT. He holds an MSc in Applied Statistics from the University of Oxford.

Photo of Jorge Alagon available on request.

Miquet Humphryes, Associate Director, Global Communications & Marketing
(T) +44 (0) 1926 826179 (E)  

About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight group.

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