MEC appoints Keith Tiley to Global Director of Trading

6 July, 2010


LONDON — MEC, a leading media agency (www.mecglobal.com), has today announced the appointment of Keith Tiley to the newly created position of Global Director of Trading.

Keith, who was MEC’s Global Business Development Director, will report to Alastair Aird MEC’s global COO and Juergen Blomenkamp, GroupM’s global head of trading. He will be based in London.

Keith will work closely with the GroupM trading community to ensure consistency of trading across the group. He will be responsible for developing and enhancing the agency’s trading performance across all markets and ensure adoption of ‘best in class’ trading approach globally.

He will also work closely with MEC Interaction, the digital, social, search and direct response arm of the business, in order to fully exploit and develop new trading models across these channels.

Alastair Aird, COO, Global, MEC, commented: “Trading has always been a fundamental cornerstone of our business. Keith’s appointment is the first step in developing a strong, integrated trading competency within MEC and he will be our trading lead as part of an integrated client-facing MEC team. Keith has been involved in the trading aspects of our international clients and new business for the last two years and his background is a mixture of Trading, Business Development and Auditing. Ultimately and most importantly, it will be our clients that benefit the most from this and Keith is the perfect candidate to fill this role.”

Keith Tiley, Director of Trading, MEC, said: “This role is all about driving best practice across MEC’s trading community to deliver outstanding media value to our clients in every market around the world. The media landscape offers more diversity in trading opportunities than ever before - it will be my job to ensure that as an agency, MEC capitalises on this to deliver the best possible result for our clients.”


For more information, please contact:
Ben Gold / Lucy Werner / Rik Salmon
Eulogy!
T: +44 20 7927 9999
E: mec@eulogy.co.uk  

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands.

Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com.

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