Kantar is launching Kantar Media
25 January, 2010
The new entity provides media vision to the entire media and marketing story
— Kantar, one of the world's largest insight, information and consultancy networks, today announced that TNS Media and KMR Group would change their name to Kantar Media. The newly branded Kantar Media offers a full range of insights, media evaluation, analyses and audience measurement services for all media platforms.
Jean-Michel Portier, CEO of Kantar Media, made the announcement effective immediately. The move will provide clients with simplified access to media specialized assets of Kantar, that means the greater ability to offer media insights coupled with unique consumer understanding.
“The media world has a new velocity and the increased segmentation and fragmentation brings new challenges to brand owners, media owner, Communications and PR agencies,” says Jean-Michel Portier. “The ability to offer an integrated media vision with unique consumer understanding is critical to our clients. This evolution to Kantar Media enables us to offer integrated media audience measurement, competitive intelligence, and behavioural analytics at every step in the communications cycle. Thus we go with our clients to master the momentum in a multimedia world. ”
Kantar Media will offer a multimedia range of services and solutions through 3 strong pillars :
• Intelligence - providing media evaluation, strategic advertising and marketing information as well as digital intelligence services with Compete and Cymfony.
• Audiences - which provides Internet, TV and radio audience measurement worldwide.
• TGI & Custom - providing a network of syndicated single-source marketing and media studies that measure consumer product and brand consumption, attitudes and media usage, and custom research services.
“We have progressed from being the measurer of all things media to offering a 360° perspective that includes audiences and brands,” says Andy Brown, Chairman of Kantar Media. “Our transition to Kantar Media reflects the integration of TNS Media and KMR Group as well as SRDS (online media planning solutions) into Kantar and our enhanced ability to support our clients in the current media world.” About Kantar Media
Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom Kantar and companies as Compete, Cymfony and SRDS Media Solutions. - and the solutions they are providing, including KantarSport, Cmag, and Marx.
Combining the deepest expertise in the industry to 22,000 customers all over the world, Kantar Media tracks more than 3 million brands. (www.KantarMedia.com
All logos, company and product names may be trademarks or registered trademarks of their respective owners. About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com Contact
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