JWT named Adweek’s 2009 Global Agency of the Year
25 January, 2010
Industry honor is a first for the agency and holding company
NEW YORK — Adweek
today named JWT its 2009 Global Agency of the Year, marking the first time this advertising industry honor has been awarded to the agency or a WPP company.
"This win is a testament to what we at JWT already knew —
JWT is stronger, better, more creative and more competitive than ever," said JWT Chairman and CEO Bob Jeffrey.
While 2009 was a tough year for the industry, JWT made headlines by becoming the largest Microsoft agency —
winning duties for Bing, Microsoft Office and the Microsoft One commercial campaign. The agency scored other significant wins around the globe, including Debenhams (U.K.), Rimmel (U.K.), Egyptian Tourism (EMEA), Schick Edge and Skintimate (U.S.), Walmart (LATAM), Telmex (LATAM), Singapore Tourism Board (APAC) and Sony (APAC).
Stated Jeffrey, "This success is largely due to the supportive clients who believe in JWT. We thank them all for being bold and brave in the face of an overwhelmingly difficult and challenging environment."
At the Cannes Lions International Advertising Festival in June, JWT won 26 Lions across 10 countries, including a Grand Prix for JWT Japan's Kit Kat "Mail" campaign (Tokyo's first-ever Lion of any kind).
Said Jeffrey: "We believe in work, reputation and growth. Great work transforms businesses. It steals market share. It turns indifferent brands into beloved brands. And it attracts clients to the agency. 2009 saw JWT creating some of our best content yet."
Creative highlights for 2009 included Yes, Virginia
, a critically acclaimed original 30-minute animated Christmas special for Macy's that aired on CBS and the launch of the world's first interactive reality business show, Microsoft's "It's Everybody's Business with Jack and Suzy Welch." This was part of an interactive Web site aimed at business and IT professionals that connected viewers with entertainment as well as business and technology solutions.
2009 also saw JWT build its creative and executive bench strength with the hiring of David Eastman, Worldwide Digital Director; Fernando Vega-Olmos, Creative Chairman for Continental Europe and Latin America; and Guy Hayward, CEO of JWT London.
"It is our history that makes us unique, but it's our pioneering work and success that has continued to push us harder than ever to break boundaries and create work that people want to spend time with," said Jeffrey. "In 2010, we continue to aspire to be the first-choice agency for global brands."Read Adweek's full article on JWT as 2009 Global Agency of the Year
Tel: (1) 212 210 firstname.lastname@example.orgAbout JWT
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT's pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellog's, Kimberley-Clark, Kraft, Microsoft, Nestle, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP (NASDAQ: WPPGY).