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IKEA chooses Mediaedge:cia

25 January, 2010

Agency to retain all media duties for IKEA in China

SHANGHAI — Mediaedge:cia (MEC), a leading media agency, announced today that following a media review they will retain media planning and buying duties for IKEA in China.

“We are very happy that the review process confirmed, for our IKEA clients, MEC's strength in delivering integrated communications solutions and superior media pricing,” said Tommy Au, General Manager MEC Shanghai.

“We are pleased to be able to continue our relationship with one of the most respected global brands and we're looking forward to bring to market some of the innovative ideas we presented in the pitch."

For more information, please contact:
Nathalie Haxby
MEC, Corporate Communications
+44 20 7803 2319  

About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group. To find out more go to

Acrobat Document mec_pressrelease_ikea_jan10_guid179778794c3b48439a.pdf

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