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OgilvyOne Asia makes leadership appointments

13 January, 2010

Barney Loehnis and Pete Moss to take on roles as Regional Head of Digital
and Executive Creative Director Respectively

ASIA PACIFIC— OgilvyOne Asia-Pacific announced today two key regional leadership appointments, focused on further boosting its position as the region’s leading digital and CRM agency network. The agency announced that Barney Loehnis joins as Regional Head of Digital, effective February 1. Additionally, the agency announced that Pete Moss has been named Executive Creative Director for OgilvyOne Asia, in addition to his current Singapore responsibilities as joint Executive Creative Director, Ogilvy Singapore.

In a newly created role, Loehnis will take on the key responsibility of further developing OgilvyOne’s digital offering across 13 offices in the region – Asia’s largest digital network. Additionally, Loehnis will be playing a role helping to further unify Ogilvy’s digital offering across the Ogilvy Group companies. Loehnis will be based in Hong Kong.

Pete Moss extends his current creative responsibilities out of Singapore, adding region-wide responsibility for OgilvyOne Asia as Executive Creative Director. Moss will continue to be based in Singapore. Loehnis and Moss will report to Kent Wertime, the President OgilvyOne of Asia Pacific, working together with Chris Reitermann and Chris Riley, who have North and South leadership responsibilities for OgilvyOne.

Kent Wertime commented: “The appointment of Barney and Pete to these key roles is a clear signal of OgilvyOne’s commitment towards taking our digital services to a new level in Asia. OgilvyOne Asia has a variety of unique assets through our Labs, ITOP media network in China, mobile JV with Icon Mobile in China, and the region-wide Neo@Ogilvy network -- which continues to be run by Susana Tsui -- across the region. The addition of Barney and Pete as catalaysts of our digital capabilities will be significant for our clients – many of whom are increasingly looking for better ways to create connections with consumers.”

Barney Loehnis commented: “I am excited to be joining Ogilvy in Asia at such an important inflection point for the industry. Digital is not only a mainstay for many cIients today; it is seen as the key competitive battleground. I am looking forward to helping the Ogilvy clients across the Group build robust digital plans, as well as further building the OgilvyOne network in Asia”.

Pete Moss commented: “While I will be taking on responsibility for the totality of our regional creative product (both online and offline), it’s clear that digital creativity is the big issue for clients in Asia. I am keen for OgilvyOne to define a new standard in the industry. I believe that better digital thinking is required to truly serve what clients need today.”

Prior to joining OgilvyOne, Loehnis was Isobar’s Asia-Pacific Network Director, a role he resigned from in late 2009.

Pete Moss, who joined Ogilvy in 1994, is a veteran of the business in Asia, having lived in both Hong Kong and Singapore. After a stint with Ogilvy in the United States, Moss returned to Singapore last year.

Jane Fraser, 65 9821 2914

About Ogilvy & Mather (
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, For more information, visit

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