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Burson-Marsteller has the right medicine in 2010

13 January, 2010

SYDNEY — Burson-Marsteller Australia today announced several new initiatives in the healthcare arena following competitive pitch processes. Two of the campaigns have been awarded with existing B-M clients, Gilead and sanofi-aventis, and the third represents a new client relationship with leading weight loss product IsoWhey®.

“The continuing success of our Healthcare practice demonstrates Burson-Marsteller’s influence and aptitude in the sector. I am particularly pleased to begin 2010 on a strong note and anticipate our continuing success and growth in 2010,” said Brian West, Managing Director, Burson-Marsteller Australia.

Gilead late last year appointed Burson-Marsteller to manage communication surrounding the launch of a new PBS-reimbursed medication. Work includes development of a video for healthcare professionals, stakeholder engagement and media relations. The program follows the recent successful launch of anther PBS-reimbursed medication, where the consultancy specifically targeted communication towards ethnic communities at high-risk of hepatitis B.

Sanofi-aventis has also extended its relationship with Burson-Marsteller following a competitive pitch process, relating to an important PBS extension for one of its landmark pharmaceutical products. Work will include key message development, stakeholder engagement, social media education and media relations.

In addition, Burson-Marsteller has commenced work with a new healthcare client, IsoWhey®. IsoWhey® is a meal replacement product, specially formulated to provide high quality whey protein and essential nutrients, making it an important part of any weight management plan. Work will focus on media relations and stakeholder support for the team’s weight management program.

“It’s both an exciting and challenging time for many of our clients in the healthcare sector, as many new innovations face a difficult regulatory and reimbursement market. As a result, we are extremely pleased to be furthering our relationships with two important partners, as well as exploring new opportunities with IsoWhey® in the weight management sector,” concluded Mr West.

Brian West
Managing Director
Burson-Marsteller Australia
Tel: +61 2 9928 1500

About Burson-Marsteller (
Burson-Marsteller, established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 44 affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks. 

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