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Telkomsel chooses MEC Indonesia for Outdoor

18 February, 2010

Assignment is a significant new business win

— Media agency Mediaedge:cia (MEC),, announced today that they have been appointed by Telkomsel to handle their Outdoor media. The business was previously handled in-house by Telkomsel’s marketing and procurement departments and this is the first time that they have appointed an external partner. The appointment is effective immediately.

MEC Indonesia won the mainline media planning and buying from Initiative for Telkmosel – the country’s largest mobile telecommunications operator – in May 2009 after a competitive pitch process conducted by R3

Jaydeep Chaudhuri, Head of MEC Indonesia said “We are proud to have demonstrated to Telkomsel that integrated planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all the MEC team that we have been awarded the Outdoor contract, we begin the year with great momentum.”

Tavadi Rismayuda, General Manager, Telkomsel said “Following a rigorous internal process we decided that in order to maintain our leading market position, strategic media integration and efficiencies were key. MEC have been a genuine business partner since we started working with them last year and we look forward to a great relationship ahead.”

For more information, please contact:
Nathalie Haxby, MEC
T: +44 20 7803 2319

Jaydeep Chaudhuri
MEC Indonesia  
DID: +62-21-52916357

About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to  

Acrobat Document mec_pressrelease_telkomsel_feb10_guid81ed9ae682bb4.pdf

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