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Mediaedge:cia appointed as South Australia Government Master Media Agency

18 February, 2010

ADELAIDE — The South Australian Government announced today that they have appointed Mediaedge:cia (MEC),, as the Master Media Agency for their Brand Advertising Services; following their tender process that began in September last year. MEC will provide Media Strategy, Planning and Buying for all South Australian "Brand" Clients from July 1st, 2010. The contract is for a period of three years.

Peter Bucklow, MEC’s Managing Director in South Australia said: "We are delighted to have been appointed by the South Australian Government as their Media Agency for Brand Advertising, after what has been a rigorous and highly competitive tender. The tender included an RFP submission and a Strategy case study. The case study allowed us to showcase our integrated planning approach, highlighting our strategic and digital capabilities.” He continued, “Our appointment is a result of a fantastic team effort by all our staff at MEC. We look forward to working closely with all South Australian Government Clients and providing them with insightful media strategies and cost efficient media buying that will add value to all their campaigns."

Said Peter Vogel, MEC’s National Managing Director; “The South Australian Government win, together with our other long-standing clients in Adelaide, make MEC the dominant Media Agency in South Australia.”

For more information, please contact:
Peter Bucklow
Managing Director, MEC Adelaide
Office: +61 8 83664744
Mobile: 0421642433  

About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships and retail consultancy. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. In Australia, MEC have offices in Sydney and Adelaide. We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to

Acrobat Document mec_pressrelease_saustralia_feb10_guid2357b05c2b4d.pdf

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