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Maxus wins BT Media Account

16 February, 2010

LONDON — WPP media agency Maxus has won BT’s media planning and buying account. The contract will begin 1 April 2010. Annual billings are estimated at £75 million.
The appointment covers all forms of media planning and buying (excluding outdoor) across all BT lines of business.

Lindsay Weedon, CEO, Maxus UK said: “We are delighted to be working with BT, and look forward to managing the media planning and buying for one of the country’s largest and most sophisticated advertisers. Supported by GroupM, we look forward to collaborating with BT’s other marketing agencies to drive the communication strategy forward.”

Nick Theakstone, CEO GroupM UK commented: “We will be supporting Maxus in delivering excellence in media implementation for BT, with guaranteed media delivery and market beating value.”

Matthew Dearden, BT Marketing Director said: “We're delighted to be working with Maxus and GroupM for our media strategy, planning and buying. This appointment will help us make the most of our media investment to build positive relationships with current and potential customers.”

Maxus is a global media agency that helps marketers to build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database manage and media planning and buying. We have more than 1,000 people in 40 agencies worldwide, and we’re part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. GroupM’s scale creates access to the best media opportunities at the best prices.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including, Maxus, Mediacom, Mediaedge:cia and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

For more information contact:
Lindsay Weedon
Maxus UK
Office +44 (0)20 7025 3900
Email :  

Inquiries about BT should be made to Kina Kara on +44(0)2073565374, or the BT Group Newsroom on its 24-hour number: +44(0)2073565369.

All BT news releases can be accessed at BT’s web site: 

Acrobat Document maxus_pressrelease_bt_feb10_guid799d932c5483443db3.pdf

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