MEC announces Jackie Stasi
11 February, 2010
Executive will work on Paramount as part of MEC’s West Coast digital team NEW YORK
— Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, announced today that Jackie Stasi has joined the agency to lead the Paramount Theatrical Digital team.
Jackie joins MEC from OMD, where she was Digital Group Director for clients that included CBS, The CW and Smashbox. As Partner, Group Media Director, Jackie will support Paramount with the strategy and execution of all digital campaigns for Paramount's Theatrical division including upcoming films like Shutter Island, The Last Airbender and Shrek Forever After.
Based in LA, Jackie will report to Mark Yesayian, Managing Director of West Coast Digital Operations and Jeff Killingsworth, Director of the Paramount business and head of MEC’s LA office.
“Having someone with Jackie’s expertise is critical as we continue to expand Paramount’s business” said Mark Yesayian. “Her appointment further underscores our commitment to enlisting the best digital talent the industry has to offer for our clients. She is a valuable addition to our West Coast team and we are happy to have her on board.”
A veteran of the media, film and entertainment businesses, Jackie previously held positions at Carat, E! Networks, Warner Brothers, Universal Pictures International and Disney.
Commenting on her appointment, Jackie said, “This is a remarkable opportunity to work with an agency that puts digital first and knows the value of tapping consumer insights. Paramount has produced some of the most innovative and successful digital campaigns that are out there; this is a world-class client that is clearly leading the industry with regards to new forms of approaching digital media and I’m excited to be part of the team.” For more information, please contact:
212 474 0261 About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.
To find out more go to www.mecglobal.com