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ASQ selects Ogilvy Public Relations Worldwide for branding project

11 February, 2010

CHICAGO — Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today that it has been awarded an assignment from ASQ (American Society for Quality) – a global community of experts and the leading authority on quality in all fields, organizations and industries – to provide branding, message development and digital communications support.

“As we position the ASQ brand for future growth and market opportunity in a world in which quality has never been more relevant, we set out to find a communications partner that not only had a keen understanding of the power of our brand but could also help us create and execute a vision that is progressive and leading,” said Paul Borawski, executive director and chief strategic officer.

“ASQ has a positive impact on so many areas of industry and our economic life – manufacturing, the services arena, education, healthcare, government and community – and there are very powerful stories to tell as it evolves its mission and the way it serves its large member base around the world,” added Michael Hatcliffe, managing director of Ogilvy PR’s U.S. Corporate Practice.

Ogilvy PR is supporting ASQ with a team drawn from its Chicago and Washington DC offices.

Rachel Foltz
(312) 397-6050  

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at  

About ASQ
ASQ, (The American Society for Quality), has been the world's leading authority on quality for more than 60 years. With more than 85,000 individual and organizational members, the professional association advances learning, quality improvement and knowledge exchange to improve business results and to create better workplaces and communities worldwide. As a champion of the quality movement, ASQ offers technologies, concepts, tools and training to quality professionals, quality practitioners and everyday consumers. ASQ has been the sole administrator of the prestigious Malcolm Baldrige National Quality Award since 1991. Headquartered in Milwaukee, Wis., ASQ is a founding sponsor of the American Customer Satisfaction Index (ACSI), a prominent quarterly economic indicator, and also produces the Quarterly Quality Report.

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