TNS completes African network through acquisition of majority stake in RMS

29 December, 2010

TNS enhances coverage of African continent with 1,000 staff across 17 offices 

LONDON — TNS, the world's largest custom research company, today announced the acquisition of a majority stake in the Research and Marketing Services group of companies (RMS), the largest custom research agency in West and Central Africa. The acquisition of a majority stake in RMS follows on from an affiliation agreement signed in March 2010 with RMS and an investment by WPP in RMS in August 2010.

The acquisition of RMS will add Nigeria, Senegal, Cameroon, Ivory Coast and Ghana to TNS' existing network covering South Africa, Kenya, Tanzania, Uganda, Egypt and Morocco.

CEO, TNS Africa and Middle East, Kim Macllwaine said “Via the acquisition of RMS, TNS becomes the first market and social research company with a comprehensive African network able to service local, regional and global clients in all African markets. No other research company will have the depth of knowledge of the African consumer or the understanding of opportunities present in the rapid growth emerging markets of Africa.”

CEO of RMS Adeola Tejumola has been appointed to head the merged TNS RMS in West, East and Central West Africa. Tejumola, said “It is fitting that on the 30th anniversary of RMS, we will commence the next stage of our development as part of TNS, the world's largest custom research agency.”

Tejumola added, “TNS RMS will offer an unmatched combination of RMS' unique knowledge and understanding of the African market with TNS' global expertise in all facets of market and social research including growth areas such as Technology and Digital.”

TNS RMS will have a West African hub based in Lagos, Nigeria with East Africa being operated from Nairobi, Kenya. Aggrey Maposa, currently COO at RMS has been appointed as CEO of West Africa while Melissa Baker, TNS CEO in East Africa will head the merged East African business. The new group will be called TNS RMS.

For Further information
Katie Zurita, International PR Manager, TNS
m:+44 (0)7984 128 542

About TNS
TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.

DISCOVER - A changing world: New territories, new media, new opportunities.

TNS is part of Kantar, one of the world's largest insight, information and consultancy networks. Please visit for more information.

About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at  

About RMS
RMS was established in Lagos, Nigeria in 1980 and has grown to include offices in Kenya, Ghana, Senegal, Cameroon and Ivory Coast. RMS has research experience in over 26 West, East and Central African markets and the capability to conduct fieldwork in almost all African countries. RMS is a full service research agency with a permanent workforce of 250 and over 2,700 interviewers. RMS services many multi-national clients in sectors including Consumer Goods, Financial, Telecom and Social Research.

About WPP
WPP is the world's largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit

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