TNS releases latest insights into BRIC markets

20 December, 2010

LONDON — TNS, the world’s largest custom research company, has released The TNS DISCOVER BRIC Sourcebook – an insight report into the world’s fast-growing emerging markets. Drawing on extensive experience and presence in the BRIC countries, TNS has produced an analysis of the latest developments that will impact on the success of brands in these markets.

The TNS DISCOVER BRIC Sourcebook, covers consumer insight from Brazil, Russia, India and China (BRIC) and includes analysis on: the rising use of social media as a marketing tool in China; Brazilian women’s increasing concern for the environment; modern technology empowering the youth and the young at heart in India; Russia’s love for expensive, foreign brands; and the opportunities presented by the 2014 World Cup and 2016 Olympic Games in Brazil.

In the DISCOVER BRIC Sourcebook, TNS explores how the digital revolution is transforming the way people across the globe live. Its 2010 Digital Life study ( is the largest and most comprehensive study ever of the global digital consumer, covering 90% of the world’s online population. Findings in the report demonstrate the many counterpoints between the BRIC markets, for example Russian consumers spend 8.1 hours online, compared to online two hours for Indian consumers; 42% of Indian social networkers have posted comments about brands on their networks, compared to only 27% of consumers globally; and Russian’s spend the most amount of time, 6.9 hours, on multi-media activities versus 5.5 hours for Chinese consumers and only 1.7 hours for Indian consumers.

To obtain further copies of the report please contact:
Katie Zurita, International PR Manager, TNS:  

Acrobat Document tns_pressrelease_insights_dec10_guidb2caef65474f44.pdf

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