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OgilvyOne Thailand appoints Maureen Tan as Managing Director

17 December, 2010

Supavadee Tantiyanon named regional consultant for OgilvyOne Southeast Asia

BANGKOK — OgilvyOne Asia Pacific today announced the appointment of Maureen Tan to the position of Managing Director, OgilvyOne Thailand. Maureen replaces Supavadee Tantiyanon who moves to a regional consultancy role with OgilvyOne in Southeast Asia. Both appointments take effect immediately.

Reporting to Khun Punnee Chaiyakul, Chairman, Ogilvy & Mather Thailand, Maureen’s key objective is to transform OgilvyOne from an offline CRM base discipline into an online customer centric digital business unit with a stronger digital creative presence.

Commenting on Maureen’s promotion, Punnee Chaiyakul, Chairman Ogilvy & Mather Thailand said: “We’re delighted to have Maureen on board as Managing Director. She has a proven track record for driving growth having helped build OgilvyAction Thailand from the ground up, and her multi disciplinary background, enthusiasm and professionalism will help strengthen OgilvyOne’s offering in Thailand.”

Prior to her promotion, Maureen was Shopper & Retail Strategic Planning Director at OgilvyAction Thailand, a role she held for two years.

An Ogilvy veteran, Supavadee Tantiyanon moves into a regional consultancy role after four years at the helm of OgilvyOne Thailand. With 15 years industry experience, having worked across various disciplines and functions, including five years with Unilever in marketing and research, Supavadee’s multi-skilled background and business building expertise will add enormous value to an already impressive consultancy team.

Supavadee will report to Lucy MaCabe, Vice President Consulting Services, OgilvyOne Asia Pacific.

Said Jerry Smith, President, OgilvyOne Asia Pacific: “We’re thrilled Maureen and Supavadee have accepted these positions, both are highly valued employees, who have proven track records for unlocking the full value of the customer, a vital ingredient for our clients to succeed in today’s and tomorrow’s world.”

In Thailand marketers spent only 2 per cent of their advertising budget online, which is the lowest in the region, however sources have noted that online ads could rise to 15 per cent in 2011.

For further information, please contact:
Jane Fraser, 65 9821 2914  

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is part of WPP (NASDAQ: WPPGY,, one of the world's largest communications services organizations. For more information, visit

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