Robert Eakins appointed to lead GCI Health Canada

14 December, 2010


NEW YORK, NY – GCI Health, a healthcare public relations agency, today announced the appointment of Robert Eakins as its Canadian leader. In this new position, Eakins will develop strategies and activities for clients that uniquely address corporate and brand requirements in today‟s complex healthcare environment - from announcing Health Canada approvals to building campaigns around national and provincial drug recommendations and formulary listings.

“We are in a unique position to expand GCI Health‟s presence in Canada through Robert‟s unsurpassed therapeutic area expertise and his in-depth knowledge of mandates that are specific to Canada,” said Wendy Lund, CEO, GCI Health. “Robert brings remarkable credentials to GCI Health as a trusted consultant to clients and will serve as an extension and compliment to our North American team.”

In addition to working on Canadian-focused health care business, Robert, will also work on global and North American mandates and new business efforts to ensure clients benefit from local knowledge and strategic counsel to achieve measured successes as part of GCI Health‟s best team approach.

“I am pleased to have the opportunity to work with GCI Health as it has earned high praise and respect from clients and employees, and has the veteran practitioners who can provide their expertise to healthcare clients to make a real business difference,” said Eakins.
Robert was most recently at MS&L Canada where he was Senior Vice President and Healthcare Practice Leader. In this role, he was responsible for the development of new business and providing senior strategic counsel on communications mandates, social media programs and public relations/ affairs campaigns for hospital and provincial formulary listings, Health Canada approvals and outcomes of Common Drug Review. A select few of the many clients Robert managed at MS&L included Sanofi-Aventis, Sanofi Pasteur, Bayer HealthCare (including Pharmaceuticals, Consumer Care and Diabetes Care), Janssen-Ortho, and GlaxoSmithKline.


Contact
Janine Katz, GCI Health
+1 (212) 798-9914
Janine.katz@gcihealth.com

About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by „best-in-the-business‟ professionals and the only WPP company that specializes in healthcare public relations. With over 70 professionals in offices in New York, Atlanta, Los Angeles, San Francisco, San Diego, Boston, Toronto and the U.K., GCI Health offers clients an accessible senior level leadership team, A to Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider‟s knowledge of high science, digital health strategy, crisis management, patient advocacy, health education and consumer activation, GCI Health‟s focus on delivering results is unrelenting and second to none. For more information, please visit http://www.gcihealth.com.

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