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Grey Digital India wins Volkswagen digital account

10 December, 2010

SINGAPORE — In what has been billed as one of the most prestigious digital pitches this year, Volkswagen has awarded their digital business to Grey Digital India.

Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen, said, “The digital space is an important medium which will enable us to connect with our existing as well as future customers. We were looking for partners who can help us achieve our goals, enhance our relationship and stay true to the values of the brand. Grey Digital India’s recommendations were in line with our plans and we look forward to some great and exciting work with them in India.”

Mr. Bishwajeet Samal, Deputy Head of Marketing Communication, Volkswagen, said, “The time is right for us to embrace the innovative proposals which Grey Digital India presented. We believe these will move Volkswagen even further ahead and help strengthen the innovative platform for the brand in the market. MediaCom will continue to be our media partners across all mediums.”

According to Sudhir Nair, VP, South Asia of Grey Digital, “This win means a lot to us. A lot of hard work, brainstorming sessions and much more has gone into making it a reality.” He added, “Our recommendations were well accepted by Volkswagen. We look forward to working on the brand known for being innovative.”

Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, said, “The strategy presented by Grey Digital India reflects the spirit of the brand and the attitude of the team.” He added, “This is a hugely important win for Grey Digital India.”

Grey Digital India is one of India’s leading digital agencies and is part of the Grey Digital global network. Grey Digital India’s clients include Adobe, Infosys, Deutsche Bank and ITC.

About Grey Group
Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ: WPPGY). “Famously Effective Since 1917”, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries. For more information about Grey Group Asia Pacific, visit  

Media Contacts
Candie Chiong
VP, Marketing & Corporate Communications, Grey Group Asia Pacific
Direct Line: +65 6511 7610
Mobile: +65 9697 3620

Geraldine Wong
Senior Manager, Corporate Communications, Grey Group Asia Pacific
Direct Line: +65 6511 7621
Mobile: +65 9168 2278

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