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Added Value announces leadership changes for Cheskin Added Value and Added Value

10 December, 2010

LONDON — The Added Value Group, the global brand development and marketing insight consultancy, has announced key changes to the leadership of two of its businesses, Cheskin Added Value, and Added Value France.

In January 2011, Jonathan Hall, current head of Added Value’s Paris office, will be taking the role of Executive Vice President, Managing Director of Cheskin Added Value. Cheskin Added Value’s current CEO and co-founder Darrel Rhea will move on from the firm to pursue his passion for organizational consulting. Thomas Fratacci, currently Finance Director in France will become Managing Director of that business.

Says Janine Hawkins, Group CEO, “Jonathan has played a significant role in growing our business in France. He has also been heavily involved in new offer development for the group as a whole, including driving AV-id, a digital social innovation and insight platform. His commitment to innovation is a perfect fit for the Cheskin Added Value business and we’re delighted that he’s agreed to take on this new role.”

Prior to joining Added Value in 2005 as Global Client Managing Director, Hall spent his 20-year career on innovation and brand strategy development for private, public and third sector organizations across the world. His experience ranges from multi-national packaged goods, financial services, technology and pharma to retail and luxury businesses among others. Hall graduated from Oxford University and is a long-standing member of the editorial board of the International Journal of Brand Management.

Hall will head Added Value NA’s Strategy and Innovation practice as well as joining the North American leadership team.

He adds, “For decades, Cheskin Added Value has been highly regarded for their fresh perspectives and bold approaches to addressing clients’ innovation challenges. I’m looking forward to leading this top-notch team and furthering the goal of building our reputation and capability as leaders in the marketing consultancy arena.”

With Hall’s departure to the USA, Thomas Fratacci will pick up the reins as Managing Director of the Paris office. A Parisian by birth, Fratacci began his career as a financial auditor with Arthur Andersen and then KPMG. He joined an international consulting firm in France, and later moved first to Singapore and then to New York to run the respective regional offices. He has also been involved in several start-up projects in Paris, Corsica and Thailand and is a graduate of the EDHEC Business School in France.

Says Fratacci, “We want to continue to build our marketing insight expertise by helping clients dig deeper into understanding their markets and the trends influencing them.
Identifying the drivers of success, not only for marketing but also for business, means we can continue to assist clients in building strong strategies and capturing new opportunities.”

Hawkins adds, “These are exciting times for Added Value. We’re a business that thrives on the stimulation that change brings and we truly value sharing expertise and experience across our global network. We’re looking forward to building on the momentum created in 2010 and developing an stronger, even more inspiring offer for clients in 2011.“

Kate Wolters
+27 21 467 8814

About Added Value
Added Value,, provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. They help solve clients' central marketing questions about market, equity, positioning, innovation and communications.

Many clients are Fortune 500 companies, such as AT&T, Microsoft, Ford, HSBC, Allianz, and P&G, but they work with start-ups and challenger brands too.

The company has 22 offices in 14 countries, yet their experience spreads across 150 markets worldwide and across all industry sectors.

Added Value operates under the business names Added Value, Icon Added Value, Oracle Added Value, Cheskin Added Value, AV-Stratosfera and Added Value Saffron Hill.
Added Value is now one of the largest operations within WPP's Kantar division, a wholly-owned subsidiary of WPP plc. WPP is the world leader in marketing communications services, employing 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit

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