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Y&R China appoints Charles Sampson as new CEO

9 December, 2010

BEIJING — Y&R China has appointed Charles Sampson as its new CEO. Sampson, previously CEO for Saatchi & Saatchi Beijing, will have overall responsibility for Y&R’s China offices in Beijing, Shanghai and Guangzhou.

Sampson has spent the last ten years in China working for Saatchi & Saatchi, and prior to that, headed up the agency’s office in Poland as well as working for them in London.

Commenting on his appointment, Sampson said, “After many happy and successful years at Saatchi & Saatchi I am attracted to the challenge that this new position offers. Matt and the team have a clear vision and Y&R is a brand which has been building strong momentum in the last couple of years, both in the region and in China. I am excited about being part of the continued success of Y&R."

Matthew Godfrey, President, Y&R Asia, said, “Charles brings to Y&R a huge amount of experience and knowledge of the China business landscape and we’re very happy to have him on board. Y&R China continues to go from strength to strength, having secured high profile business wins from major brands in 2010, including Gap and China Southern Airlines. A clear focus on innovation for our business and our clients is driving us forward across the network and we will work with Charles and his team to continue Y&R’s strong performance in China into 2011 and beyond.”

Sampson will join Y&R China in January 2011.

Media enquiries:
Suzy Goulding
Regional Communications Director
Y&R Asia
Tel: +65 6290 8143
Mobile: +65 8511 9524

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Dr Pepper Snapple Group, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit  

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

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