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Y&R Guangzhou wins China Southern Airlines creative account

6 December, 2010

GUANGZHOU, CHINA — Y&R Guangzhou has won the creative account for China Southern Airlines after a three-way competitive pitch involving Draft FCB (Shanghai) and Leo Burnett (Guangzhou).

China Southern Airlines Co. Ltd., a member of the worldwide Sky Team airline alliance - is one of China’s three national airlines companies, the largest in Asia (In 2009, China Southern Airlines carried 66.28 million passengers) and 3rd largest in the world.

Y&R Guangzhou will spearhead the development of communication and creative strategies for the airline including TVC, print ads, and brand promotion activities. The agency will work with China Southern Airlines to establish an international brand image to firmly position them as a world-class airlines company.

Commenting on the win, Michael Xia, CEO, Y&R Guangzhou said, “China Southern Airlines is one of the most welcome and respected airlines in China. We are proud to work with them at such an exciting time for the business.”

Media enquiries:
Suzy Goulding
Regional Communications Director
Y&R Asia
Tel: +65 6290 8143
Mobile: +65 8511 9524

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Dr Pepper Snapple Group, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit  

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

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