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MEC Australia makes key senior hires

23 August, 2010

SYDNEY —  MEC Australia ( has announced the appointments of James Hier, as Chief Strategy Officer, and Tim Knight, as Chief Innovation Officer. Both will report to Peter Vogel, MEC Australia’s National Managing Director.

James Hier will lead MEC Australia's strategy, Analytics and Insight teams.

He joins MEC having spent the past 5 years working for the Global Unilever Marketing Academy as their lead consultant for IBC (Integrated Brand Communications). Over this time, James has been a content developer, trainer and brand strategy facilitator for the Academy. He ran live brand development and growth workshops in 23 countries across 6 continents - making him an accomplished global marketing specialist. Prior to this role James was Managing Director and Chief Strategy Officer at Nota Bene, South Africa’s number 1 communications planning agency working with clients such as Unilever, Diageo and Cadbury.

In addition to working at Unilever, James has also developed global brand strategies for Heineken and SABMiller in a number of markets international markets.

James Heir said: “I am very excited to team up with MEC and Peter Vogel again. I have always admired MEC’s strategic focus and I now look forward to developing work that drives genuine business results for our great portfolio of client partners in Australia.”

Tim Knight is charged with leading MEC Interaction, MEC’s digital, social, search and direct specialism.

Tim began his digital career at the University of Kent in Canterbury (UK), as the organising blogger and content developer. He graduated and moved to Radley Yeldar Design in London where he launched their online creative offer. In 2004, Tim moved to Australia and spent 4 years with Tequila, rising to become National Managing Director. Under his tenure he grew the business from a small digital team of 8 people to a company of over 50. He has a deep digital expertise having worked across brands such as Diageo, Egg, Virgin Money, Mars, Nissan, Pacific Brands, eBay and Apple.

Tim Knight said: “MEC's strategic approach, its focus on digital and its access to analytics and insight is what enticed me to move onto the media agency side of the industry. I am impatient to start working with the team.”

Peter Vogel, MEC’s National Managing Director said: “I believe that the most important ingredient for success in our industry is PEOPLE. This is how I have built and grown successful businesses before - by attracting the best talent in the market. After a long search, I am delighted that I have now appointed James and Tim. They are both at the pinnacle of their respective fields and are exceptional talents and are both fantastic additions to the team here in Australia.”

For more information, please contact:
Peter Vogel
National Managing Director, MEC Australia
T: +61 2 8356 0641

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands.

Media planning and buying, Digital media, Search, Performance marketing, Social media, Analytics and Insight, Sport,  Entertainment and Cause, Multi-cultural, Content, Retail, Integrated planning.

Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at


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