John Bremer joins Compete as Chief Research Officer
10 August, 2010
Bremer to spearhead company’s digital measurement methodology and innovation
— Compete, a Kantar Media company, today announced that John Bremer, a marketing research industry leader, has joined the company as chief research officer. At Compete, he will lead the effort to deliver best-in-class projection/normalization methodologies, set new standards and policies for data quality and serve as the company’s primary expert on digital research approaches, models and techniques.
“John is joining Compete during a time of tremendous opportunity for our company and our industry,” said Scott Ernst, president of Compete. “Data is now driving billions of dollars worth of digital marketing decisions, and our methodology must continue to instill confidence and be synonymous with quality and business value. John will not only be an asset to Compete and our clients, but also a leading voice across the entire digital research landscape.”
“From my vantage point at the center of digital research innovation, no company is more focused on data quality and the effective application of data to digital marketing than Compete," said John Bremer. "The information we deliver is critical to marketers, especially when it is integrated with other data types, and we’ve only scratched the surface of what’s possible as our insights are used in concert with other best-in-class qualitative and quantitative data partners.”
Earlier in his distinguished career, Bremer became well-known for developing advanced research techniques including his work ensuring the representativeness of online data, forecasting election results and linking data from different data sources and data types to generate richer insights. His extensive experience developing research methodologies and techniques includes groundbreaking work in academia; Bremer was a senior research assistant to Dr. James Heckman, and projects on which he worked were cited within Dr. Heckman’s 2000 Nobel Prize in Economics.
In recent years, Bremer was the co-director of the Harris Interactive Center for Innovation as well as the head of research methodology/global representativeness at Harris Interactive. Prior to Harris, Bremer was a research associate at advertising agency DDB Needham in their Analytical Resources Group. He earned Bachelor of Arts degrees in statistics, mathematical economic analysis and public policy from Rice University; a Master of Science in statistics from the University of Chicago, where he also obtained his MBA; and a Master of Arts in political science from the University of Rochester. Bremer is a professional member of the American Statistical Association. About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database -- the largest in the industry -- makes the Web as ingrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information, please visit www.compete.com/ About Kantar Media
Established in more than 50 countries, Kantar Media enables the mastering of multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI & Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers around the world. www.kantarmedia.com