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Bates 141 appointed agency-of-record for Vietnam Post

9 August, 2010

HONG KONG — Bates 141 was appointed the agency-of-record for VNPT (Vietnam Post and Telecommunications), the first international agency to secure the state-owned telecommunications company's account and drive forward its growth.

Bates 141 beat four other agencies including Grey, Lowe, Phibious and a local agency to secure this contract.

It will be responsible for all strategic planning and creative development moving forward.

Tue Nguyen, MD of Bates 141 Vietnam, said, "We won due to our strong creative idea and solid strategic thinking and also our past experience."

He added, "Vietnam Post is a household name and ubiquitous brand in Vietnam, so this win is a great boost to our portfolio."
This is the first time that Vietnam Post is partnering with an international advertising agency.
About Bates 141
Bates 141 is the world’s largest Asia-devoted marketing communications network. Bates 141 is part of WPP, one of the world’s leading communications services groups. Bates 141 is located in 10 countries across Asia Pacific. Bates 141’s clients include among others, Cheung Kong, Dell, Fiat, Four Seasons Hotels and Resorts, Heineken, HSBC, Mengniu, Pizza Hut, Proton, Remy, Shanghai General Motors, Singapore Tourism Board, Shell, SONY, Virgin Mobile, Vitalon and Yutong. We are The Change Agency. We believe that brands with a future must embrace change. Our clients pay us to understand, leverage and create change, and our currency - ideas - must change people.

For more information contact:
Desiree Lim, Marketing Director, Asia Pacific, Bates 141 (+852 2103 6261 / +852 9770 4693)

Acrobat Document bates141_appointed_agency_of_record_vietnam_post_a.pdf

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