MediaCom named Media Agency Network of the Year
21 April, 2010
MediaCom has been named Media Agency Network of The Year at the prestigious Festival of Media 2010 Awards.
The awards celebrate the very best in media thinking and communications strategy from around the world and judges comprise senior figures from global advertisers, agency networks and media experts.
At the ceremony in Valencia last night the MediaCom Worldwide COO, Harvey Goldhersz, picked up the award on behalf of the network where MediaCom also picked up 2 awards for individual campaigns in the UK T-Mobile and in the US for GSK.
The extent of MediaCom’s domination was underlined by the number of campaigns that the network had shortlisted. In total, 16 MediaCom entries were shortlisted across 7 categories – the highest amount by a single agency network. MediaCom also topped the shortlisted entries in the Creative Use of Media, The Award for Media Bravery and the Best Communications Strategy categories.
MediaCom’s winners came in the following categories: Best Communications Strategy for T-Mobile, Dance in the UK and Best Targeted Campaign for GSK’s Teams with Drag Queens to Fight HIV campaign in the US. These campaigns were not only recognised for their creativity and insight, but also on their proven results against client objectives.
Stephen Allan, Chairman and CEO of MediaCom Worldwide, commented: “Following the success of our agency at the M&M Awards last year I vowed that we would not rest on our laurels and by winning this award tonight I am proud to say that we most certainly haven’t! Receiving the Agency Network of the Year from the Festival of Media is regarded throughout the media world as the gold standard of industry accolades. I am especially pleased with our dominance in the Creative Use of Media and Media Bravery categories, as it has been our mission to empower our network to encourage and develop innovation and creativity on behalf of our clients.” For media enquiries, please contact:
+ 44 (0) 207 158 5770 firstname.lastname@example.org About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 111 offices in 89 countries around the globe. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit www.mediacom.com
. About GroupM
GroupM, the world’s leading full service media investment management operation, was created by WPP Plc to oversee its assets in this sector. These assets include MediaCom, MindShare Worldwide, Mediaedge:cia Worldwide and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit us www.groupm.com About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 138,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com
* By revenue