SingTel appoints Ogilvy & Mather Singapore as its digital agency

20 April, 2010


SINGAPORE — Singapore Telecommunications Ltd. (SingTel) today announced that it has appointed Ogilvy & Mather Singapore Pte. Ltd. (OgilvyOne) as its digital agency after an assessment that started in September last year. The appointment further strengthens SingTel’s
capabilities to deliver engaging online customer experiences to help its customers learn, use and
buy its multimedia and ICT services.

“As a leading multimedia and ICT company, SingTel aims to redefine how it interacts with its
customers by engaging them through non-traditional media. We want our customers to be able to
connect online with us in an intuitive and seamless manner. Through effective digital media, our
consumer and business customers can browse and manage their multimedia and ICT services
effortlessly from the comfort of their home or office.

“We are pleased to team up with OgilvyOne on delivering truly differentiated and exciting online
capabilities. Our current collaborations with them have delivered effective results for the revamp of
SingTel.com and the SingTel Football Frenzy sites and I am confident that we can accelerate the
pace of online innovations to stay ahead in the market, thanks to this appointment,” said Mr Low
Ka Hoe, SingTel’s Head of Singapore Telco Strategy.

The assessment was conducted over three phases since September 2009. The first phase called
for agencies to present their credentials, past creative work and digital media proposals for
SingTel’s Singapore business. In the second and third phase, the shortlisted agencies had to
present creative and innovative business ideas that demonstrated their capabilities on overall
agency and leadership, strategy, operations and systems integration. The shortlisted group of
agencies was evaluated on attributes such as strategic thinking and analysis, innovative digital
idea challenges and competitive costing.


About SingTel
SingTel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. It has a network of 37 offices in 20 countries and territories throughout Asia Pacific, Europe and the United States. Together with its regional partners, SingTel is Asia’s largest multi-market mobile operator, serving more than 285 million mobile customers in eight markets.

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