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Blast Radius launches rebrand of Kiwi Collection

20 April, 2010

Bringing the Travel Brand’s Exceptional Service Promise Online

Kiwi Collection, a portal for hotels online, has just launched a new web site, created by Blast Radius, that brings the Kiwi promise of an exceptional experience online.

An independent curator founded by people with a passion for travel, every hotel in the collection is personally reviewed by an industry expert before being invited to join. Kiwi Collection hotels are characterized by settings that inspire, designs that enhances their natural surroundings, and a genuine care for comfort and attention to detail at the service level.

“We created an online business strategy that complements the hotels Kiwi Collection offers,” says Barry Yates, Chief Operating Officer. “The user experience now matches the high-service experience of those hotels.”

Describing the new site, Yates says “It’s sleek, beautiful, easy and fast. Our intention was to make searching and browsing hotels perfectly simple – as well as enjoyable.”

Now customers can browse the properties through a list, map or tiled page of images easily and intuitively. “Kiwi Collection prides itself on using web technology creatively, to fully showcase every hotel with bold imagery, reviews, and an intuitive interface, to make booking your hotel the first part of a truly memorable vacation.”

To complete that seamless experience, the Blast Radius team re-imagined the Kiwi Collection brand top to bottom, starting with the company’s value proposition and then moving on to its visual identity, sub-brands, blog, digital magazine, and an upcoming newsletter for hotel industry insiders.

The new online game plan seeks to increase Kiwi’s hotel bookings and expand its target audience.

According to Yates, “Consumer experience is everything online, but with a strong business strategy, the online experience can also drive significant results, as it’s expected to do for”

Robin Rowley
+1 604-647-6544 x240 or

About Blast Radius
Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive marketing and toward strategies that engage consumers and create open brands. With offices across Europe and North America, Blast Radius’ clients include Microsoft, Starbucks, EA, Nike, Nintendo, Nokia, and BMW. Blast Radius is a proud member of the Wunderman Network and WPP Group.

About Kiwi Collection
Kiwi Collection, headquartered in Vancouver, with offices in Sydney and London, is an independent curator of hotels founded by people with a passion for travel. Every hotel, including those belonging to all the well-known international brands, are personally reviewed before being invited to join. Hotels cannot pay to be included in the Collection, and are excluded if they no longer meet Kiwi’s strict criteria. The collection currently features 2100 hotels in 124 countries.

Kiwi Collection was incorporated in 2003 to provide mass affluent travelers and travel agents with an up-to-date, unbiased, and trusted resource of the finest hotels around the globe. The portfolio reaches its target audience through strategic partnerships and online via, which includes Wow Travel, Kiwi Collection’s Digital Travel & Lifestyle Magazine. Kiwi Collection’s large format coffee table books series Overnight Sensations: Hotels for the Discerning Traveler is edited by co-founder and president, Philippe Kjellgren, and is distributed globally by San Francisco’s Chronicle Books.  

Bradley Cocks
VP Communications

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