UCCA and Ogilvy PR to share the story of Chinese contemporary art

15 April, 2010


Partnership will showcase the latest in China's new cultural scene

BEIJING — Ogilvy Public Relations Worldwide/Beijing and Ullens Center for Contemporary Art (UCCA) have signed a strategic partnership framework. UCCA is a nonprofit, comprehensive art center founded in the heart of Beijing’s 798 art district by collectors Guy and Myriam Ullens in November 2007.

Ogilvy and UCCA will cooperate to initiate new creative and artistic collaborations with brands to enhance the influence of art on people’s daily life. Ogilvy PR will also work with UCCA to develop communications strategies and programs to help drive awareness and strengthen the influence and public appreciation of contemporary Chinese art and artists in China and overseas.

“We’re excited to work with Ogilvy because it is widely known as one of the most creative agencies in the world, and certainly in China. We were really inspired by not only the results that they have achieved for other clients but also their genuine and longstanding dedication to supporting and nurturing China’s creative and arts community,” said Jérôme Sans, Director of UCCA.

“Since the launch of Ogilvy’s O Gallery six years ago, we have made it our mission to showcase and cultivate the talent of emerging Chinese artists in our very own office. This is a cause that is very near and dear to us and it is truly exciting to partner with an organization that shares this mission,” said Shenan Chuang, CEO of Ogilvy & Mather Group China.


For further information, please contact:
Sarah Guldin
Senior Manager, Corporate Communications
sarah.guldin@ogilvy.com  
Tel: +86 10 8520 6552

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).

About UCCA
Ullens Center for Contemporary Art (UCCA) is a non-profit, comprehensive art center founded in Beijing by collectors Guy and Myriam Ullens in November 2007. UCCA presents exhibitions of established and emerging artists and develops a trusted platform to share knowledge through education and research.

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