Burson-Marsteller UK launches ‘Total Sponsorship’

15 April, 2010

B-M hosts first sponsorship event with focus on social media

LONDON — Burson-Marsteller UK (B-M UK) today launches ‘Total Sponsorship’, a new integrated communications product for sponsors. It aims to help clients take a more systematic approach to communicating about their sponsorship to different stakeholders.

Matt Carter, CEO of B-M UK, said, “We believe sponsorships have more impact when integrated into wider business communications – getting the total return on investment by targeting all relevant stakeholders, beyond just fans or consumers. Burson-Marsteller has an award-winning sponsorship team and this new product will help us to maximise the return on sponsorship investment for even more clients.”

To coincide with the launch of ‘Total Sponsorship’, B-M UK co-hosted a breakfast briefing How Social Media Is Shaping Sponsorship Strategies with leading sponsorship consultancy IEG. Speakers included Lesa Ukman, Chair and co-founder of IEG; Calum MacDougall, Global Marketing Partnerships Director, Sony Ericsson; and Bob Stapleton, owner of Team HTC Columbia. For more information on the views shared at the event please visit www.totalsponsorship.co.uk or follow us at http://twitter.com/BMsponsorship.

Adam Lewis, who leads the ‘Total Sponsorship’ team, said: “We have seen strong demand for communications services from sponsors and as we enter this golden decade of sport in the UK we expect this trend to continue.”

B-M UK has worked for many of the world’s leading brands; sports properties including FIFA World Cup™, Rugby World Cup™ and the Sony Ericsson Women’s Tennis Association Tour; and with sports personalities including Tiger Woods and Maria Sharapova. B-M UK has also been recognized with a number of awards including a European Excellence Award 2008, PR Week International Agency of the Year 2009 and a Hollis Sponsorship Award 2009.

For more information contact Ian Budd (ian.budd@bm.com) or Adam Lewis (adam.lewis@bm.com) on 0207 300 6144/6334.

About Burson-Marsteller UK
Burson-Marsteller (B-M) is a global public relations firm with a growing sponsorship business based in London. The expertise of the team has seen it counsel and activate sponsorships for clients at some of the world’s biggest sporting events including FIFA World Cup™, IRB Rugby World Cup™ and America’s Cup. B-M has worked with some of the world’s leading sports personalities including Tiger Woods, Maria Sharapova and Michael Schumacher. B-M’s work in this area has been has been recognised by winning the 2008 European Excellence Award and the Hollis Sponsorship Award 2009 for Best Use of PR.

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