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Promotions at Ogilvy reflect drive for effectiveness and creativity

6 April, 2010

HONG KONG — With immediate effect Paul Matheson and Jerry Smith are appointed to the joint regional leadership of our strategy and planning community in Asia Pacific. This will be the epicenter of our evolution as we re-shape the Ogilvy Group to deliver more value to help our clients grow and prosper in the new world post recession.

Tim Isaac, Chairman of Ogilvy & Mather Asia Pacific commented: “Paul and Jerry will be working closely together - "joined at the hip" - to bring business consulting services and planning together to place a greater emphasis on solving business problems in order to put effectiveness and creativity at the heart of our offer to clients.”

Ogilvy will be investing in developing a deeper and broader set of strategic planning and consulting skills in response to demand to drive more effective marketing. As part of this global initiative Ogilvy intend to build a consolidated and formidable resource, which will engage effectively with our most senior clients and prospects. This will amplify the growing demand to assist our clients in developing marketing strategy - our Consulting Services practice has seen a double digit CAGR for the past eight years - rather than just creating ‘shot gun’ marketing communications.

Paul has been with Ogilvy since 2005 and was previously AP Regional Planning Director. Jerry has been with Ogilvy in Asia since 2000 and has held a number of management positions including Head of Business Consulting Services.

For further information, please contact:
Jane Fraser, +65 9821 2914  

About Ogilvy & Mather Asia Pacific
Ogilvy & Mather is considered, by many, to be the pre-eminent global Agency brand in Asia with 124 offices, operating across 29 cities with 7000 employees. Ogilvy & Mather’s reputation is for being the largest, most creative agency network in the region and is driven by it’s Worldwide mission: ‘We Sell or Else’

We offer the full range of 360 degree marketing communications solutions including; advertising, direct marketing, interactive media, search and e-mail marketing, shopper marketing and activation, consulting, healthcare marketing, database management, public relations, sales promotion and design.

In 2009, Ogilvy & Mather received a score of 9 out of 10 in The Agency Report Card, the region’s most comprehensive agency analysis.

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, For more information, visit

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