Youth Dynamix launches ground-breaking young African adult research project

5 April, 2010


JOHANNESBURG — Youth Dynamix and EXP are thrilled to announce a ground-breaking young ‘African adult’ research project that unleashes never-before seen market insights & information.

‘Snapshot of Africa’ is a collaborated research project on youth in Sub Sahara Africa, touching 7 countries and focusing on the 18-25 year old market.

By 2015, Africa’s 15-24 year old market will reach a population of around 200 million. The sheer market size speaks marketing volumes and purchasing power, not to mention an immense influence over family, friends and the community.

Snapshot of Africa aims to assist marketers with this emerging giant, by providing insights through:

An ongoing ‘snapshot’ view on the 18-25 year old market across Ghana - 2.4 million, Kenya - 2.2 million, Nigeria - 16 million, Senegal - 1.4 million, South Africa - 5 million, Uganda - 3.1 million and Zambia - 1.5 million

And to provide an accessible platform to gain on-the-ground insights directly from youth on your brand.

The Snapshot of Africa study provides:

• 3 reports per annum
• Insights directly from 224 Insiders across the 7 countries
• Learnings across core lifestyle areas of the 18 – 25 year old market

Snapshot of Africa successfully taps into the African youth segment and understands insider tips and information your brand has never been exposed to before!





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