WPP CEO Martin Sorrell inaugurates Quasar’s Global Digital Production Center
1 September, 2009
— Sir Martin Sorrell, CEO of WPP, today inaugurated the Global Digital Production Center set up by Quasar Media Pvt. Ltd. (Quasar), a WPP Digital Company, in India.
As the world moves with the new wave of globalization where talent is converging more on skills than on geography, WPP took a leap forward in that direction when Sir Martin Sorrell inaugurated the Global Digital Production Center. The Center will allow WPP clients to gain access to Quasar’s Indian digital talent pool from anywhere in the world. The establishment of the Center falls in line with WPP’s vision to deliver best solution at best price to its clients from across the globe.
The Global Digital Production Center, based in Gurgaon, already employs 50 digital professionals, working with 17 markets across Asia Pacific, Europe and Africa. To service global clientele, the Center has invested in multi-language capability, strong creative and technical competence and is well equipped to handle large scale of digital production jobs. It is the exclusive partner to Deliver, WPP’s Global Digital Production Capability, in India. On the occasion, Sir Martin Sorrell, said “I am delighted to inaugurate Quasar's Global Digital Production Center. It gives WPP clients access to the fantastic digital talent in India, in a world-class facility.”
According to Harish Bahl, CEO of Quasar, “Through this production center, we have built a strong global digital production delivery model from India which can bring huge cost advantages to our partners, and at the same time offer scale without compromising on quality of output.”About Quasar Media Pvt. Ltd. (Quasar)
Quasar, a WPP Digital company, is a full service digital agency based in Delhi, with offices in Gurgaon, Mumbai and Bangalore. Quasar, employees 150 digital professionals across these offices and works with clients including Microsoft, Visa, Monster.com, MakeMyTrip.com amongst others.