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FITCHLive announces latest raft of business wins

1 October, 2009

London — FITCHLive’s winning streak continues apace with a series of high profile new business wins from some of the world’s largest corporations, including Bayer, Cisco Systems, General Motors and Microsoft. This latest wave of wins adds not only new clients Bayer and Cisco Systems to the agency’s expanding roster but also a number of significant global experiential briefs from clients General Motors and Microsoft.

FITCHLive’s Managing Director, Paul Cowan commented: “This latest series of wins is not just great news for our agency, but I believe is a genuine reflection on the wider state of the industry. We have seen real traction over the past few months across all client sectors which indicates that there is definitely increasing confidence in the market.”

Following a four way, pan-European agency pitch against primarily specialist pharma agencies, FITCHLive has been appointed by Bayer Schering Pharma AG to develop an engaging stand presence at the bi-annual XIX FIGO World Congress of Gynecology & Obstetrics – the world’s largest gathering of obstetricians and gynaecologists.

Bayer Schering Pharma AG will be the largest exhibitor at the event with five subbrands
to communicate . The event will take place at the Cape Town International Convention Centre in Cape Town, South Africa from 4th to 9th October 2009. FITCHLive’s remit includes stand design and architecture as well as graphic approach.

Cisco Systems also represents an addition to FITCHLive’s extensive client portfolio. Working alongside sister agency FITCH, WPP’s experiential film and digital outfit has been awarded a brief to co-develop the creative strategy for their “Data Centre of the Future Exhibit” at the Cisco Annual Partner Summit, Cisco Live which takes place in San Francisco in June 2010 and attracts over 7,000 partners.

After a highly competitive three-way pitch against three local German agencies, FITCHLive continues its' 23 year long relationship with General Motors Europe by winning the brief to deliver the Pan-European Dealer Launch for the new Opel Astra.

Taking place on 11 November 2009 in Berlin, the launch will be the single biggest dealer event for OPEL in Europe this year, attracting over 5000 European delegates. This dynamic event will also mark the first time the vehicle will be driven on public roads. FITCHLive’s creative launch strategy will incorporate a mass reveal of the new car at the Olympic stadium, a plenary session review and an extensive two hour drive.

Further cementing their ever strengthening and broadening relationship with Microsoft, FITCHLive has been awarded two substantial projects. Firstly, the agency was successful in a four-way competitive pitch that took place in Seattle to pick up the experiential brief to support Microsoft’s extensive presence at next year’s Mobile World Congress. FITCHLive’s remit will include all stand design, architecture and on site brand communications at the event. Secondly, the agency has been awarded the global contract to develop the creative for the Tech·Ed EMEA brand globally. The agency already produces and provides marketing support for the entire EMEA event.

For further information, please contact:
- Clair Court at FITCHLive on 07785 288894 / 
Notes to editors:
1. FITCHLive designs engaging communication experiences, using live events,
film and digital.
2. FITCHLive is a leading WPP communications agency and is part of the FITCH
network that has over 500 associates in 18 studios around the world.
3. FITCHLive came top of Marketing magazine’s experiential 2009 leagues.
4. Please visit for more information.

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