India media spending narrowly avoids recession
30 November, 2009
GroupM country update predicts moderate recovery for the smallest BRIC in 2010
India's advertisers are making the most of soft media pricing to sustain campaign weights at reduced cost. GroupM now pegs 2009 ad revenue growth at only 1 percent excluding one-off election spending, down from the 3 percent we forecast in the summer.
This update “This Year, Next Year: India Media Forecasts” is part of GroupM's annual media and marketing forecasting series drawn from data supplied by holding company WPP's worldwide resources in advertising, public relations, market research, and specialist communications. It includes forecasts for advertising spending in all major media.
India is still on line to be the world's 15th largest ad market in 2009 with total ad revenues of $4.9 billion. We now expect ad growth of 6 percent in 2010 to $5.2 billion, revised down from 8 percent last time. "India will make a leading contribution to ad recovery in 2010, though less V-shaped than its BRIC counterparts Brazil, Russia and China" said London-based GroupM Futures Director Adam Smith, who oversees all “This Year, Next Year” reports.
"Our new long-range model predicts India will return to annual ad growth in the range 13 to 14 percent from 2011: below its former 16 percent trend, but still exceptional".
GroupM publishes its next global edition of This Year Next Year on December 7.
A copy of the India update is available to the media on request. ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. MEDIA CONTACT