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Ogilvy PR partners with UNAIDS in China

27 November, 2009

BEIJING — Ogilvy Public Relations Worldwide/China has partnered with the Joint United Nations Programme on HIV/AIDS (UNAIDS) to launch two reports in China in November, ahead of World AIDS Day on December 1.

In Shanghai earlier this week, UNAIDS launched a new report entitled UNAIDS Outlook 2010
which explores new ways to use the data collected in the AIDS Epidemic Update 2009
companion report. The AIDS Epidemic Update 2009 provides the latest global and regional
epidemiological data, HIV estimates and trends. This marked the first time that UNAIDS has
launched its yearly report in China.

Today in Beijing, UNAIDS, in partnership with the Ministry of Health and the Marie Stopes
International “Positive Talks” project, will host a press conference on the theme ‘Stigma and
Discrimination Experienced by People Living with HIV in China’. The China Stigma Index Report, which contains key data on AIDS-related stigma and discrimination, and an extraordinary set of campaign materials designed to counter stigma and discrimination, will be launched. The materials feature Chinese basketball star Yao Ming and, for the first time ever in a public campaign in China, people who are living with HIV. The report is based on a survey of more than 2,000 respondents living with HIV in China and is the first of its kind in China and among the first in the world.

To broaden the awareness and influence of the reports and related events, UNAIDS tasked
Ogilvy PR with managing the launch events in Shanghai and Beijing, including media relations activities.

“We are honored to partner with UNAIDS to launch so many firsts here in China,” said Scott
Kronick, President of Ogilvy & Mather Group Beijing and Ogilvy PR China. “Releasing the
UNAIDS reports here speaks volumes about China’s willingness and desire to cooperate with
international organizations to educate the public and enhance understanding of this issue
which affects the lives of so many people in China and around the world. Working with the
United Nations is a core part of our social marketing practice and we are seeing greater activity in this area in China.”

For further information, please contact:
Sarah Guldin  
Tel: (8610) 8520 6552

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide ( is an integrated global marketing
communications firm, with offices in more than 60 cities around the world. In its 26th year,
Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY,

UNAIDS, the Joint United Nations Programme on HIV/AIDS, brings together the efforts and
resources of ten UN system organizations to the global AIDS response. Co-sponsors include
UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, ILO, UNESCO, WHO and the World Bank. Based in Geneva, the UNAIDS Secretariat works on the ground in more than 80 countries worldwide. Visit the UNAIDS web site at

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