Allianz Group awards its global brand communication account to Grey
18 November, 2009
Global consolidation of global agency set up in Team Allianz@Grey
Close integration of brand and business
The decision has been made: Grey has been awarded the bid to oversee the Allianz Group’s
worldwide brand communication and will assume this task at the beginning of 2010. London-based Grey won ahead of DDB in the final round of the pitch, which began in spring 2009.
BBDO, the account holder to date, and Young & Rubicam, were removed from competition in
the previous round. BBDO’s contract will expire at the end of the year.
The Allianz entities involved in the pitch will begin working with Grey at the beginning of 2010. Those entities are Allianz SE, Allianz Global Investors (AGI), Allianz Global Corporate & Specialty (AGCS) and Allianz Deutschland AG. In a step-by-step process, Allianz’s other
operating companies will follow suit throughout 2010.
The account covers the areas Brand Communication, Digital, Internal Engagement, Corporate Design, Sponsoring, and the Allianz Group’s media budget.
Led by David Patton, the Grey team won the pitch because it best displayed the ability to meet the future requirements of the Allianz Group, explains Steven Althaus, Senior Vice
President Global Brand Management at Allianz SE. “Grey presented the best strategy for a
close integration of our brand and business, along with a road map for the new positioning of
our brand communication. They also showed a strong commitment to creative excellence.”
The cornerstones of the strategy are vertical integration and a stronger content-related exchange between the globally operating teams and the local teams, both on the agency
side and within Allianz. Allianz Deutschland AG is assuming a lead role in this process, thereby paving the way for a global agency consolidation within the Team Allianz@Grey.
Today more than 80 percent of the Group’s global business is done under the Allianz brand.
“We are entering a new era in our global brand positioning, which comes with corresponding
challenges,” says Althaus, “Allianz’s newly created worldwide Market Management function
enables us to link the brand more strongly to our day-to-day business. It was particularly
important to us to pursue these goals with our colleagues in the operating companies”,
Kathrin Ehrig, Head of Customer Communication in Market Management at Allianz Deutschland AG, says, “As the company’s home market, we are pleased to play an important role in this global process.Working hand in hand with Allianz SE, we want to increasingly use worldwide synergies to strengthen the Allianz brand and Sales in the future.”
Grey will manage the entire account from London and Munich, supplementing this
infrastructure through regional teams and local agency support in the core markets.
Speaking about the future cooperation with the Allianz Group, Grey London’s CEO David
Patton says, “This represents a great opportunity to work for one of the largest financial
services providers.We are very much looking forward to a successful partnership.” For further information please contact:
Katerina Piro, Allianz SE +49.89.3800-16048
These assessments are, as always, subject to the disclaimer provided below. About Allianz
Allianz SE is member of Transparency International Germany and supports the Principles of the United Nations Global Compact and the OECD Guidelines for Multinationals through its Code of Conduct. Allianz SE is one of the leaders of the insurance sector in the Dow Jones Sustainability Index, listed in FTSE4GOOD and in the Carbon Disclosure Leadership Index (Carbon Disclosure Project, CDP6).Cautionary Note Regarding Forward-Looking Statements
The statements contained herein may include statements of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. In addition to statements which are forward-looking by reason of context, the words "may", "will", "should", "expects", "plans", "intends", "anticipates", "believes", "estimates", "predicts", "potential", or "continue" and similar expressions identify forward-looking statements. Actual results, performance or events may differ materially from those in such statements due to, without limitation, (i) general economic conditions, including in particular economic conditions in the Allianz Group’s core business and core markets, (ii) performance of financial markets, including emerging markets, and including market volatility, liquidity and credit events (iii) the frequency and severity of insured loss events, including from natural catastrophes and including the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates including the Euro/U.S. Dollar exchange rate, (ix) changing levels of competition, (x) changes in laws and regulations, including monetary convergence and the European Monetary Union, (xi) changes in the policies of central banks and/or foreign governments, (xii) the impact of acquisitions, including related integration issues, (xiii) reorganization measures, and (xiv) general competitive factors, in each case on a page 3 local, regional, national and/or global basis. Many of these factors may be more likely to occur, or more pronounced, as a result of terrorist activities and their consequences. The matters discussed herein may also be affected by risks and uncertainties described from time to time in Allianz SE’s filings with the U.S. Securities and Exchange Commission. The company assumes no obligation to update any forward-looking statement.No duty to update
The company assumes no obligation to update any information contained herein.